A leading global container line with frontline staff in 120 countries needed communications training to ensure effective and proper media response in the event of an incident involving one of the line’s branded vessels. With many of the company’s employees serving in customer facing roles, their contact details were readily available to the public and media, heightening the need for all employees to understand their roles and responsibilities within the company’s wider communications plan.
Witt O’Brien’s communications team developed a highly interactive online training course that was specifically adapted to the line’s operations and the challenges that their employees were likely to face. The course included interactive activities, videos, and quizzes and was translated into multiple languages to ensure maximum accessibility. Witt O’Brien’s established a company specific Learning Management System (LMS) portal to host the course globally – an on-demand system - that can be readily accessed at any time and in any time zone.
Following an initial rollout to all frontline global employees, the course is now part of the onboarding process for new hires. It has significantly enhanced the organization’s preparedness to manage media enquiries following an incident and has established a platform which can be used to further expand the company’s future eLearning initiatives.